Here are a few things you should know about social media marketing.
1) You Can Tag People & Pages on Facebook
Facebook doesn’t need any introduction whether you use it actively or you don’t. And if you do use it, you know how easy it is to tag people in pictures, videos or posts you share on the platform.
Just like you can easily tag friends in your posts, you easily tag business pages in your posts as well. If used strategically, tagging can benefit a business by organically increasing its reach.
2) Facebook Post Interactions
Speaking of Facebook, another thing that many people don’t know is that visibility of a post is directly linked with post engagement. Here is the industry benchmark to help you increase the visibility of your page posts on the timeline of your fans:
1-9,999 fans = 28 interactions/post
10,000-99,999 fans = 118 interactions/post
100,000-499,999 fans = 385 interactions/post
A Large Following or Fan Base Doesn’t Reflect Success
As bitter as it sounds, it is true. I have seen a number of people getting impressed because of the number of fans and followers. If you spend money on ads, you too can gain a lot of fans or followers but that doesn’t mean you’ll get customers as well.
Verdict: According to social media management services, the best thing is ads. If you spend on ads, having fans would be a secondary thing.
3) Analytics & Stats
Facebook and other famous platforms give their users access to an analytical dashboard that displays statistical information. This data tells you about the demographics of your fans, engagement on your posts etc. Information like this is priceless and can greatly benefit you in creating more attention seeking content. Using this information properly can have a huge impact on your business as social media management services say.
4) Scheduling Posts
Almost all the famous social media platforms have the option to schedule posts for a future time and date. If you follow and study the stats of your business pages, this great feature can come in really handy. How? You can plan and schedule your posts to go online at times when most of your followers and fans are active. This will help you increase engagement and reach your marketing goals in due time.
5) Your Business Posts Can Be Marked as Spam
This is one of the most adverse features that worries almost all social media marketeers. User are allowed to mark any post or advertisement as spam that they find offensive. The problem arises when too many people start marking your posts as spam. This leads Facebook and other social media platforms to display your posts less and less on other people’s news feed.
6) Work Smart Not Hard
Contrary to belief, social media marketing isn’t as simple and easy as many people think. You need to utilize everything these platforms have to offer and devise a smart strategy to achieve a defined objective. In short, if you keep it smart you will not have to spend too much money to get the desired results.